Become a Memorable Storyteller
The program is designed to be both easy to follow and instantly applicable. In addition to the modules which are conversation-based and much like listening to your favorite podcast, you'll receive a detailed workbook housing our best practices and exercises to put your learnings into action.
As you progress through the modules, you'll quickly notice tangible changes in your storytelling ability — and the people around you likely will too.
Module 1: Why Stories Matter
BAMS kicks off with the two of us discussing the role of stories in our lives while encouraging you to do the same.
Module 2: Who Are We?
It's important to trust the people behind the course. Here, you'll hear more about our 15 years of combined experience, backgrounds, and reasons why we do what we do.
Module 3: Become a Story-Collector
The external results of your stories are a direct reflection of the work you do behind the scenes. Here, will walk you through the exact ways we collect stories to ensure you’ll never run out of unique ones to share.
Module 4: Three Critical Questions to Ensure Any Story Lands
It’s impossible to be persuasive and be viewed as someone with conviction if you don’t have clarity on your “why” and “what” you want your readers to do after reading your stories. Here we will provide a very simple framework to ensure each story you write nets maximum results.
Module 5: How to Tell Your Own Life's Stories
How do you write in a way that persuades readers to follow your journey? How do you sell yourself without having to market yourself? Here, Mike will peel back the curtain as to how he’s carved out a lane in not only Medium but publications like Business Insider of telling personal stories.
Module 6: How to Tell Other People's Stories
What if you don’t have any stories to tell? What if you're young and haven’t had that many experiences people would be interested in reading? Here, we flip the script and Nik will share his best practices for telling other people’s stories in a way that does them justice.
Module 7: Proven Storytelling Structures
There are times when you should look at where everyone else is going and do the opposite. When it comes to storytelling structures, don’t reinvent the wheel. Here we will walk you through various proven frameworks to begin or amplify your storytelling journey.
Module 8: How to Immediately Hook Your Audience
You’ve got a handful of seconds to grab your audience’s attention and bring them into your world. In this module, we will dive into proven introduction frameworks including “throwing readers immediately into the action.”
Module 9: How to Keep Readers in Flow
Good writers know how to engage readers, great ones know how to keep them reading till the end. Here we will discuss the "40-second rule" and various tips, tricks, and tools to keep your readers wanting more.
Module 10: How to End on a High Note Each Time
When writing online articles, you may be able to get away with a rushed conclusion. In stories, however, the ending is everything as it’s where you inspire people to take action or elicit specific emotional reactions. In addition to bringing readers full circle by linking the introduction to the conclusion, we will share our best practices to leave readers on a high.
Module 11: The 10 Cs Behind All Memorable Stories
The best part about becoming a strong storyteller is once you know the basics, you get to make your own rules. Here, for the first time, we will share a new framework that pulls all the learnings in the course together while serving as your storytelling cheat sheet for years to come.
Module 12: Conclusion
"Pray for a life of problems" or "Run into a chainsaw laughing"
Our parting words will inspire you to create your best stories going forward. Even though our takes on how to do this differ, they both encourage you to do it your own way. We both made a commitment to write our own future, and we hope you will too.
Bonus Module: Writer Types & Story Lenses
The most successful writers do one thing really well: they lean into themselves. In this bonus module, we'll run you through today's writer types to adapt your stories to your strenghts.